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    Problem solving matrix hospitality tourism and events

    University: Kaplan Business School

    • Unit No: N/A
    • Level: High school
    • Pages: 4 / Words 1044
    • Paper Type: Assignment
    • Course Code: HAT203
    • Downloads: 2020

    Hospitality tourism and events

    Problem-Solving Matrix

    The Problem-Solving Matrix is a strategic tool that arranges possible answers and results visually to improve difficult decision-making processes. It helps in cautiously weighing possibilities, choosing the best course of action, and improving efficiency all around. To properly learn this matrix, think about using our assignment help services for expert advice along with expert help.

    Problem-Solving Matrix

    Problem 1

    Problem 2

    Problem 3

    HR Context

    • Incompetent staff: The service quality of the staff is not up to the mark.
    • Making such errors while representing the company on an international level shows that the employees of the company do not understand the seriousness of their job.
    • High staff turnover: the problem of higher turnover in the staff indicates that they are not satisfied by the current working environment and culture of the office and therefore the working environment of the hotel does not seem to be competent enough.
    • The inefficiency of the front office department: The competency level of the staff is not appropriate, and therefore appropriate training and development programs need to be developed (Horng et al., 2016).

    Financial Context

    • Incorrect room rates: The increased rates of the hotel room will lead to a loss of the potential number of customers that might have visited the hotel if the prices had been stated correctly.
    • The biggest function in the year, hence it is a major source of revenue generation.
    • The inadequacy in the staff can be a major factor that can act as a failure for the most important event of the hotel (Usakli and Kucukergin, 2018).
    • A rapid decrease in room sales has led to a significant loss in the expected inflow of cash.
    • The cash flows of the hotel might also get affected.
    • The decreased sales can affect the revenue generation of the company.

    Product and Market Context

    • Misrepresentation at the International Market: The customers at the international level would be afflicted with the higher room prices, thus leading to a fall in the international customer market segment of the hotel and leading to a negative image on a worldwide basis. 
    • Market Attractiveness: They will not be able to serve in the biggest festival if they do not have adequate staff.
    • Potential loss of goodwill as well
    • Marketing strategy and attractiveness are found to be incompetent
    • The operational technology is inadequate.
    • Loss of significant market share.

     

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    Problem-Solving Matrix

    Problem 1

    Problem 2

    Problem 3

    HR Context

    • SERVQUAL is the appropriate tool that will address this problem and ensure that the staff understands what their duties are and competently performs them.
    • This will increase the reliability of the customers on the service quality of the hotel and minimize such errors that represent the hotel in a bad light.
    • This can be resolved effectively by ensuring that the current policies and employee motivation programmes are improved and implemented so that retention level can be increased, thus helping in focusing on more important issues in the hotel
    • Proper training and development programs
    • Order to develop necessary skills in the employees.

    Financial Context

    • The problem of misrepresenting the rates can be resolved in a financial context by reducing the expected sales amount at an international level and therefore the cash flows of the company need to be rectified (Wu et al., 2018).
    • This will help in ascertaining the actual loss or earnings that the hotel incurred, and the opportunity cost can be later ascertained and incorporated into the business.
    • Adequate funds need to be pre-formulated for additional or external help that needs to be hired.

     

    • Training programs need to be developed that will help in resolving the current issue.

     

    • Multiskilling of employees
    • The cash flow needs to be modified

     

    • Appropriate changes need to be accommodated in the cash flow projections.

     

    • Separate budget for employee training.

    Product and Market Context

    • The loss of reputation and goodwill at an international level can be bridged by developing newer promotional strategies for the company and presenting them to the lost market segment.
    • This can be solved only when the working environment is promoted extremely well in the form of potential employees and customers.
    • The value chain of the organization needs to be improved where they are more focused on improving the operation activities.
     

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